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Posts tagged ram trucks

Ram Trucks Changing the Game Since 1994

Ram Trucks at All Star Dodge Ram near University City

It’s no secret that Ram has been changing the truck game up for a long, long time, but what you might not know is that Ram literally ‘broke all the rules’ for what a truck was back in 1994. What caused this catalyst? Was it because it was a simpler time? Was it because there was a popular tool man who grunted? We are not sure, all we know is that Ram thought it was time things changed for trucks.

Pickups are an ever-present, widely accepted member of the American landscape. But it didn’t use to be that way. Even in the 1980s, pickups were considered tools, not family transportation. Dodge’s second-generation of Ram pickups is largely credited as the catalyst that transformed the American pickup from a utilitarian workhorse to a friendly companion that wasn’t out-of-place in the mall parking lot. Both Ford and General Motors soon followed Dodge’s lead in making pickups focused more on people than cargo and low costs.

Over two decades ago, Dodge designers decided to add more creature comforts and convenience features to its pickup. How this change in design was the result of a designer at Chrysler’s brand new headquarters and technology center went to an area of the complex still under construction to take photos of the construction works’ pickups. “The design team studied the photos (Polaroids, no less) to see how loose items were stored inside the cabs. The research resulted in innovative storage solutions considered commonplace in modern trucks. Ram was also the first to offer a four-door extended cab, offering easier entry to the rear bench.”-topspeed.com

Take a test drive of the wonderful Ram lineup trucks at All Star Dodge Ram near University City. They would love to show you why the Ram truck was and is game changer.

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Ram 1500 Sport Seeing Upgrades for 2018

Ram 1500 at All Star Dodge Ram near Creve Coeur

We are starting to get the first looks and read the first reviews on the 2018 Ram trucks and we are so excited. We recently got word that the 2018 Ram 1500 Sport would be getting some upgrades and we want to share with you what we know. Granted, right now it’s not much, but soon you will able to learn even more at All Star Dodge Ram near Creve Coeur.

Ram is continuing to slowly phase out its brand’s cross-hair grille, as the 2018 Ram 1500 Sport and Ram Heavy Duty pickups equipped with the Sport Appearance package adopt a variant of the snout found on the Laramie Longhorn, Limited, and the new-for-2018 Ram Limited Tungsten trims. As on those Ram trims, the 2018 Sport and Sport Appearance package’s body-color grille is distinguished by its pig-like nostrils and large “R-A-M” script and is paired with either black or chrome wheels and badges.

Ram isn’t abandoning its former face overnight, and the new-for-2018 Ram 1500 Big Horn Black continues to bear the cross-hair mug of Rams past. Looking much like the Ram 1500 Black Express that was introduced in 2013, the Big Horn Black features black paint, black wheels, black badges, and black headlight bezels. Unlike the lesser Ram 1500 Black Express, the 2018 Ram 1500 Big Horn Black features convenience items such as an 8.4-inch touchscreen infotainment system and a 7.0-inch gauge cluster display. (This information was compiled from caranddriver.com and dodge.com.)

We are so excited to see these updates and upgrades in person! Soon the new Ram 1500 models will be rolling into the All Star Dodge Ram dealership and you will be able to test drive the 2018 models! Start by taking a look at the 2017 Ram 1500 models to get a good idea of what the 2018 models will be like!

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Let’s Get Classy with a Ram!

Ram Trucks at All Star Dodge Ram near St. Louis

We are super excited to announce that the Ram line of trucks is getting to release a couple of new trim levels on their trucks. These trucks will soon be available at All Star Dodge Ram near St. Louis. These new trims pay homage to the Lone Star State!

Shown at the State Fair of Texas in Dallas, Ram unveiled two new special appearance packages for its pickups that have a distinctly Texan twang.The 2018 Ram Laramie Longhorn Southfork, named after the real-life ranch made famous by J.R. Ewing on TV’s “Dallas,” features upgraded leather upholstery in a distinct brown and beige color combo, plus leather wrapped around its pillar-mounted grab handles. Its steering wheel combines walnut wood with—you guessed it—leather. If that’s not enough, the truck’s headliner and visor mirrors are suede. The Laramie Longhorn serves as the lineup’s new flagship and it features bold “Longhorn” badging to match.

“Ram says it’ll offer the Southfork package on 2018 model year 1500, 2500, and 3500 versions of its trucks in both rear- and four-wheel drive. Additionally, Ram is extending its Lone Star Silver Edition package to include 2500 and 3500 Heavy Duty versions of the truck lineup in addition to the half-ton Ram 1500. The appearance package builds on the Texas-only Lone Star package with additional chrome details outside, side steps, and 20-inch alloy wheels.”-thecarconnection.com

We want you to head to All Star Dodge Ram today and check out the current trucks in the Ram lineup. We are sure that one of the great models will suit all of your needs. The team at All Star would love to help you decide between the Ram 1500, 2500, or the 3500. Get down to All Star today and get yourself the truck that you deserve.

 

Let’s Talk Luxury!

Rams Trucks at All Star Dodge Ram near Kirkwood

For a long time, the pick up truck has been known as the work horse of automobiles. We know that the Ram trucks at All Star Dodge Ram near Kirkwood are highly capable vehicles that can handle nearly anything that you can throw at it. Ram was not happy just having highly capable trucks, they wanted to offer their customers something more. Ram wanted their customer to have luxury too. This is why we want to talk to you about the new Tungsten trim that is coming out for the Ram line of trucks.

Take notice — the 2018 Ram Limited Tungsten Edition is pushing boundaries and redefining high-end extravagance in a full-size pickup. Drawing inspiration from the rare Tungsten metal for which it’s named, the 2018 Ram Limited Tungsten Edition is adorned in premium appointments and features a refined style.

The attention to detail on the Ram Limited Tungsten Edition is designed to surround drivers with the finest materials and to set the Tungsten apart from the crowd, with both luxury exterior styling and interior opulence and comfort.

The Ram Limited Tungsten Edition makes a statement everywhere it goes, announcing its presence with a Tungsten Chrome grille with large R-A-M lettering front and center.

“The Tungsten model goes on to turn heads as it drives by, adding a sport hood (1500 only) to the body-color matched bumpers, mirrors, door handles and running boards, and Black-surround headlamps. Across the back, body-color R-A-M lettering covers the tailgate, leaving the same bold impression coming and going. Tungsten Chrome accents and badging with uniquely painted Limited wheels complete the package.”-blog.ramtrucks.com

For more information on the Tungsten trim on the Ram trucks, stop by All Star Dodge Ram today! You can get your Ram truck today!

Ram Trucks Getting Sporty

New Ram Trucks at All Star Dodge Ram near St. Peters

It’s no secret that Ram trucks are incredibly powerful and delightful to ride in. We are really excited to report that for 2018, it looks like the Ram line up of trucks is getting a little more sporty. We want to explore that new sporty look here today.

Ram is continuing to slowly phase out its brand’s cross-hair grille, as the 2018 Ram 1500 Sport and Ram Heavy Duty pickups equipped with the Sport Appearance package adopt a variant of the snout found on the Laramie Longhorn, Limited, and the new-for-2018 Ram Limited Tungsten trims. As on those Ram trims, the 2018 Sport and Sport Appearance package’s body-color grille is distinguished by its pig-like nostrils and large “R-A-M” script and is paired with either black or chrome wheels and badges.

The cross-hair grille design can be traced back to the 1986 Dodge Ram. Now that Ram is no longer a part of the Dodge brand, it’s not surprising the relatively young truck brand is trying to separate itself from its Dodge brand mates that also use the cross-hair grille.

“The new-for-2018 Ram 1500 Big Horn Black continues to bear the cross-hair mug of Rams past. Looking much like the Ram 1500 Black Express that was introduced in 2013, the Big Horn Black features black paint, black wheels, black badges, and black headlight bezels. Unlike the lesser Ram 1500 Black Express, the 2018 Ram 1500 Big Horn Black features convenience items such as an 8.4-inch touchscreen infotainment system and a 7.0-inch gauge cluster display.”-caranddriver.com

Head to All Star Dodge Ram near St. Peters to learn more about the Ram truck line up and to learn more about the changes that we expect to see for the next model year. The 2018 Ram trucks should be at All Star later this year!

Ram Changes for the New Model Year

New Ram Trucks at All Star Dodge Ram near Ellisville

It’s the time of year that we start talking about the different changes that we are looking to see for the new model year. We are really excited about some of the different changes that we are hoping to see for the next model year – let’s take a look at those today!

The Ram 1500, Fiat Chrysler Automobile’s half-ton full-size pickup, receives a few changes though several models add standard equipment.

The Rebel gains the most features, including the Uconnect multimedia system with an 8.4-inch screen, automatic temperature control, limited-slip differential, security alarm, remote start, a premium gauge cluster with a 7-inch center display, a backup camera and rear parking sensors. The price rises accordingly: the two-wheel- drive Rebel increases $1,725 to $46,315 and the four-wheel-drive version is $1,895 more expensive at $48,415 (all prices include destination double check with the team at All Star for the most accurate price).

Other models get a handful of new standard features: The Sport adds remote start and an alarm; the Laramie Longhorn adds LED bed lighting, keyless entry with push-button start and rain-sensing wipers; and the Bighorn gets automatic temperature control.

“The Ram 1500 lineup encompasses a broad range of choices. It includes regular, Quad Cab (extended cab) and four-door crew-cab body styles. The regular cab is available with a 6.4- or 8-foot bed, the Quad Cab with the 6.4-foot bed and the crew cab with a 5.7- or 6.4-foot bed. Engine choices include a base 3.6-liter gas V-6, a 3.0-liter turbo-diesel V-6 and a 5.7-liter Hemi V-8. Ram differs from other half-ton pickups with its coil-spring rear suspension (instead of traditional leaf springs) and available four-corner air suspension, and it offers several clever and unique features such as the RamBox locking exterior storage and aluminum wheels with color inserts.”-news.pickuptrucks.com

Fore more information on the latest Ram trucks, head to All Star Dodge Ram near Ellisville.

An Oldie, but a Goodie

New Ram Trucks at All Star Dodge Ram near North County

The Ram pick up truck is one of the oldest vehicles in the truck segment, but is still hugely popular with customers. This is probably because it has been refreshed each generation that keep it competitive and desirable. We talked last month about some changes that were coming in 2019, but as it turns out, there will be some changes by 2018 too! We are so excited to share with you some of those changes today!

The biggest changes are coming on the Ram 1500 and Ram 2500 Sport and Big Horn Black models. The Sport model sits in the upper-middle of the Ram lineup. It’s a handsome truck, with dark emblems and body color bumpers and trim. The headlights get dark surrounds while the hood gets two scoops, similar to that on the Challenger. The big news for 2018 is the addition of the big, R-A-M grille. This ditches the iconic cross grille, replacing it with a wide, body-color piece with RAM in bold letters right in the center.

“The new Big Horn Black edition slots just below the Sport trim. Consider this the “murdered-out” model, with black on black on black. It’s a sleek look, with black paint, black wheels, and black trim. It has the traditional cross grille but swipes the hood from the Sport model. Both trucks go on sale later this year.”-autoblog.com

These are just some of the changes and refreshes that are coming in 2018. We are sure that the other changes are sure to be big hits as well. Head to All Star Dodge Ram near North County to take the Ram 1500 or Ram 2500 for a test drive. Before you know it, the new 2018 models will be on the lot for your purchasing pleasure soon!

Ram 1500: A Powerful History

Ram 1500 at All Star Dodge Ram near Town and Country

Ram has a history of making the very best pick up trucks on the market, not only today, but for a long time. Each of the Ram trucks has a wonderful slew of features to offer, but we want to focus on the Ram 1500. You can get your own Ram 1500 at All Star Dodge Ram near Town and Country.

1981-1993 – Although Dodge had produced trucks since 1917, the 1981 pickups were the first to sport the Ram name. Dodge actually used a Ram’s head hood ornament back in 1933 to characterize its trucks as rugged vehicles. The symbol was dropped in the 1950s and then resurrected for 1981 when Lee Iacocca (then President and CEO at Chrysler Corp.) and Dodge’s marketing team decided to name Dodge’s trucks after the tough beast and brought back the old mascot. We don’t know why they ever stopped using the Ram symbol, though it was likely due to a poor management decision.

The 1981 pickups kept the previous year’s model designations, i.e., a “D” for two-wheel-drive trucks and a “W” to signify four-wheel-drive trucks. The numbers after the letter indicated what the truck was rated to haul: 150 meant half ton, 250 meant three-quarter ton and 350 meant one ton. Thus a Ram D150 was a two-wheel-drive, half-ton pickup. Four-wheel drive versions were called Power Rams.

“As before, Dodge’s pickups could be had in a variety of cab and bed configurations. Standard cab, extended cab (called Club Cab) and four-door Crew Cab styles offered various passenger-toting ability with wheelbases that ranged from 115 inches (for a standard cab with a 6.5-foot bed) to 165 inches (for a Crew Cab with an 8-foot bed). Bed styles consisted of the nostalgic Utiline (that featured separate rear fender pods and a narrow bed) and the more modern and smooth-sided Sweptline models.”-edmonds.com

You should get your Ram 1500 at All Star today!

A Look Back at Ram Trucks

New Ram Trucks at All Star Dodge Ram near Glendale

Ram trucks are some of the very best on the market today, but they have actually been atop the market for a very long time. Today we want to take a look back at the history of the Ram trucks – remember, you can always get the latest Ram trucks at All Star Dodge Ram near Glendale.

The Dodge brothers (John and Horace) got their start making parts for Ford and other makers. From the first Dodge Brothers automobile in 1914, the Dodge brothers’ durability and quality earned their company a strong reputation and good sales. They did not build an actual truck until World War I, though, and that was a panel van, not a pickup – with a half-ton capacity and a 35 horsepower four cylinder engine. The underlying chassis was likely almost unchanged from their cars.

In 1921, Graham Brothers started selling 1.5 ton pickups through Dodge dealers, using Graham bodies on Dodge chassis. A one ton model showed up later in the 1920s, powered by that same four cylinder engine, and Dodge Brothers bought Graham Brothers over 1925 and 1926.

“Dodge introduced a half-ton pickup for 1929 just after its acquisition by Chrysler, the last truck designed by the old Dodge Brothers company. Three engines were available – two Dodge engines with six cylinders (63 and 78 hp), and a Maxwell four cylinder that produced 45 hp (more than the old Dodge Fours). The trucks had four wheel hydraulic brakes, a significant safety feature unique to Chrysler-built pickups, and standard across Chrysler Corporation vehicles.”-allpar.com

For more information on the different generations of Ram trucks, please head to All Star and talk with a member of their team. They would love to help you get behind the wheel of a fantastic Ram truck today!

Extreme Ram Test Drives

New Ram Trucks at All Star Dodge Ram near St. Peters

One of the best ways to decide whether or not you like a vehicle is to take a test drive. Of course you can take a test drive at All Star Dodge Ram near St. Peters. Their friendly team is knowledgeable and is sure to help you see all of the great attributes that the different Dodge Ram vehicles have to offer. However, what if you really want to push a Ram to the limit, you might want to take a test drive on The Mojave Road. We want to share with you just what you can expect from this more intense test drive.

One could argue that a Ram Power Wagon is more able than necessary for the Mojave Road, and as long as everything’s going your way it is. However, with questionable weather, that dry lake that sometimes isn’t, a long-wheelbase two-wheel drive and a highway-tire four-wheel-drive truck in the convoy, and solo exploring on the agenda, extra capability is always welcome. And then there’s the fatigue-fighting factors of relaxed body motions on the trail and a quiet highway ride because from almost anywhere the Mojave Road is a highway ride away.

“The Power Wagon’s extra compression suspension travel, well calibrated Bilsteins, and flexible sidewalls (it’s the only three-quarter-ton truck on Load Range D tires) make it surprisingly good for a 7,400-pound truck that also manages highways well.”-autoblog.com

What makes the Mojave Road a great place to test drive the Ram is that on this one road, you encounter nearly every road type and condition, along with every weather condition. There are few places better than this road to get a comprehensive glimpse at Ram performance.

For more information on any of the Ram models and their capabilities, head to All Star today!