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New Commercial for Dodge Cars Marketed to Multi-Cultural Market

Pitbull in Dodge Dart Commercial in MOAll Star Dodge Dealer, offers of a wide selection of new Dodge cars St. Louis in Missouri, such as the new Dodge Dart.  The new Dart advertising campaign with international music star Pitbull.  The new Dodge Dart is targeting the millennial with its new ad.

The new television ad features a multicultural aspect of the compact car segment.  Commercials will be shown in Spanish as well as the English language to target the Latino and African American markets.

“The compact car segment is the biggest and most competitive in the automotive industry, and millennial are a major driver of the segment growth,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. “Dodge is playing by ‘New Rules’ and the Dart is a perfect example of that. With its European handling dynamics, class leading technology and safety features, it is the perfect vehicle for the millennial consumer.”

The first ad is a version of “How to Change Cars Forever” commercial that was launched in June, but the new ad is a multi-cultural version which will air on July 18th during the youth awards on Univision Network.

“Like the original, the new multicultural ‘How to Change Cars Forever’ spot uses the same dose of fun, creative license and Dodge brand humor to capture the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Pitbull is a great fit for the Dodge Dart as both are hip, innovative, and relevant to millennial, yet also have cross-over appeal.”

“If you want to know where future compact-car buyers are, just look at the audience at a Pitbull concert – it’s cross-cultural and our advertising must connect emotionally with these consumers.” said Juan F. Torres, Head of Multicultural Advertising at Chrysler Group LLC. “Millennial are driving the compact segment growth and Hispanics in particular over index as compact car buyers. In two years nearly half of the segment’s target demographic, and a majority of the population within ten of the largest cities in the U.S., will be multicultural. The Dart is already attracting young consumers and we’ll continue to develop advertising with a multicultural cadence that connects with this group.”

“I love this campaign because it’s very similar to how records get put together,” said Pitbull. “Everybody thinks it’s such an easy process but it’s very complicated to give the public something exciting, sexy and powerful. That is what the Dodge Dart and Mr. Worldwide bring to the table. ¡Dale!”

The new Dodge Dart multi-cultural ad campaign will initially air on Spanish and bilingual networks as well as the Black Entertainment Network and Aspire this month.

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