On March 19th, Jeep released details about this year’s 49th annual Easter Jeep Safari. This year’s event is scheduled to take place March 28 – April 5 and will feature seven new Jeep concept vehicles. All of the concept vehicles feature a unique blend of Mopar and Jeep Performance parts that are also available to consumers. According to “The most enthusiastic off-roaders travel to Moab each year for this premier event, making Easter Jeep Safari the perfect place to showcase Jeep Performance Parts,” said Pietro Gorlier, President and CEO – Mopar Brand Service, Parts and Customer Care. “Jeep owners are passionate about their vehicles and Mopar, with Jeep Authentic Accessories and Jeep Performance Parts, offers a full-line of products for them to express this passion through customization, making sure there is no other vehicle like theirs on the road.”
The annual Easter Jeep Safari event draws thousands of off-road enthusiasts from around the country. These enthusiasts will set out to conquer the trails of Moab, Utah for a nine day long journey marked by the exploration of our country’s most rugged and well-know trails. Annual Easter Jeep Safari events have been organized by the Moab Chamber of Commerce since 1967. Initial events were only one day long, but have grown over the years with the culminating event taking place on the Saturday before Easter and named “Big Saturday.”
This year’s event is also marked by the appearance of seven Jeep concept SUVs all decked out in Mopar and Jeep Performance Parts. These vehicles have been named – Jeep Chief, Jeep Staff Car, Jeep Wrangler Africa, Jeep Grand Cherokee Overlander, Jeep Renegade Desert Hawk, Jeep Cherokee Canyon Trail, and the Jeep Wrangler Red Rock Responder. Check back with the blog tomorrow for more details on each of these vehicles.