One thing that Dodge Ram, or FCA as the parent company is called, has noticed through the years is that buyers love people movers. However, the people movers cannot just be all about utility, they have to be stylish and capable. This is the goal that FCA is looking to accomplish with the introduction of the Dodge Magnum. Today we want to share some more information on this new possible vehicle.
Right now its speculation but one problem of making Dodge’s full lineup more consistent with its image is that the best sellers are the people-movers — the Dodge Journey and Dodge Caravan.
Long ago, product planners were going to fix that by putting the Journey name onto an Alfa Romeo Stelvio-based crossover made in Italy. The current Journey’s role as a people-moving-front-drive-crossover would go to a new Chrysler.
One way to keep repeat Journey and Caravan buyers might be moving the car names over to Chrysler. Thus, the company could launch two new crossovers at once — the Alfa-based Dodge Magnum (etc.), and the CUSW-derived Chrysler Journey.
“There would still be a Journey in the showroom, three rows of seats and all; and there would still be a Caravan for Canadians and some Americans to buy. With that move, Dodge could move one step closer to being the American performance brand, and any lingering rumors about Chrysler’s viability would disappear. That is, if buyers accepted the Journey and Caravan as Chryslers. If not, well, the long-term viability of Chrysler might be seriously discussed in Turin and Auburn Hills.”-allpar.com
You can get the latest Dodge Ram vehicles at All Star Dodge Ram near St. Peters. Their friendly and knowledgeable team will help you pick the right people mover for you!