We love the Dodge Ram line up of vehicles. They are stylish and iconic, and by George, just fun to drive. We want to take a further look at the history of Dodge Ram. To become part of the Dodge Ram legacy, check out the used cars at All Star near Fenton.
The Ram line was redesigned for the 1994 model year. Development on a second generation began in 1986, ending in late 1992. A more conventional design was originally scheduled for a 1991 production; when Bob Lutz showed it to the new styling designers, chief designer Phillip E. Payne told him, “It looks like nothing more than a rehash of everybody else’s truck.” At that, Lutz told him he had 6 months to come up with something better. The exterior styling of the truck that was eventually released was the result of design concepts by Payne during 1988-1990. A review by the Dodge pick-up truck studio designers felt that modern pick-ups looked “too flat and sedan like”, while the early 50’s Studebaker pick-up and the 18 wheeler trucks had just the right “macho” look to them. The design featured a big-rig-looking front end and a large grille that was nothing like the current Ford or Chevy/GMC pickups in design.
The redesigned 1994 Ram was a sales success, with sales rocketing from 78,000 units in 1993 to 240,000 in 1994, 410,000 in 1995, and nearly 480,000 in 1996. That year, it was prominently featured as the hero vehicle in the film Twister. Sales of this generation peaked at just over 400,000 in 1999 before declining against the redesigned Ford and GM trucks. By 2001, Ram sales figures were below those of Ford and Chevy trucks. (This information was compiled from dodge.com, ram.com, imbd.com, and edmonds.com).
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