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Dodge Cars Featured in Universal Pictures Fast & Furious

fast and furious features dodge carsAll Star Dodge Dealer, home of a wide range of new Dodge cars near Wood River, is pleased to announce that the new Dodge Charger SRT8 Dodge Challenger was featured on a new action thriller movie; “Fast and Furious 6” which recently opened in theaters nationwide.

Universal’s latest version of “Fast & Furious” was supported by the partnership between SRT brand who supplied the Dodge Challenger SRT8.  Chrysler supported Universal’s latest action thriller by using several new marketing initiatives including multicultural ad campaigns, social media, and gaming.

The Dodge Challenger SRT8 in the movie was driven by the film’s hero; Donimic Toretto in several different high speed chase scenes.  Toretto also drives a 1969 vintage Dodge Daytona. There were ten Dodge Charger SRT8 vehicles equipped  with 6.4 liter Hemi V8 engines.

“Dodge has been at the heart of the Fast & Furious franchise since the beginning and we are proud to be part of ‘Fast & Furious 6,’” said Tim Kuniskis, President and CEO – Dodge Brand, Chrysler Group LLC. “Like ‘Fast & Furious 6,’ Dodge fuels the passions of the automotive enthusiast. Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the world.”

“Dodge continues to be as much a part of the Fast & Furious franchise as our all-star cast who have the opportunity to sit behind the wheels of the Dodge Charger, Challenger and Daytona,” said Stephanie Sperber, President, Universal Partnerships and Licensing. “We’re thrilled to showcase this partnership on screen, especially with the action-packed sequences involving Dodge vehicles, in what has become one of the most successful franchises in Universal’s history.”

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