11503 St Charles Rock Road Bridgeton, MO

Dodge cars-Challenger introduced in Social Gaming

new dodge cars in video gameAll Star Dodge Dealer, home of a wide selection of new Charger Dodge Cars in Bridgeton MO.  Dodge brand is introducing a new television commercial and Social Gaming Sweepstakes in combination with Syfy and Trion Worlds, “Defiance Partnership.”

The TV commercial was aired at the same time as the first unveiling of Dodge Chargers as hero vehicles in te Defiance TV program on Syfy.

Dodge Brand Launches New TV Commercial and Social Gaming Sweepstakes in Conjunction with Syfy and Trion Worlds ‘Defiance’ Partnership

The Dodge Charger Defiance ad follows the Dodge car’s endurance from today through the future in 2046 with a futuristic planet earth setting featured in the show.”

“Dodge Defiance Sweepstakes,’ launching May 24 at www.DodgeDefiance.com, includes social gaming component allowing fans to compete against one another and share stories on Facebook,” says Chrysler News.

Weekly prizes will be awarded as well as a single grand prize- a trip for 2 to with world’s largest pop culture event, according to Chrysler News.

“As the exclusive automotive sponsor, the Dodge brand “Defiance” partnership includes vehicle integrations in the TV show (Dodge Charger) and online video game (Dodge Challenger) as well as custom co-branded advertising and promotions crossing multiple media platforms, including television, digital, social media, mobile, gaming and on-demand. “Defiance” allows Dodge a prime opportunity to speak to its socially engaged customers,” says Chrysler News.

This is the first ever convergence of television and online gaming with the interconnected world and storylines are featured in“Defiance.”  Over 21.4 million viewers have tuned into “Defiance” on Syfy and the program has a top ranking in cable entertainment. Trion World’s online video game has over 1 million users.

Leave a Reply

Your email address will not be published. Required fields are marked *