As is the cars that were highlighted in the late 1960s and early 1970s were not enough, there was another icon that made consistent appearances. Joe Higgins, the Dodge Safety Sherriff was always good for some advice. “Ya’ll drive careful now, hear?”, he would instruct Dodge owners from their televisions and print ads.
Sheriff Higgins was features at the 1969 Chicago Auto Show and he signed so may autographs his hand went numb.
The auto show circuit was also traveled by several Dodger spokesmodels that answer questions about the Dodge Scat Pack vehicles while dressed in the latest fashions. Of course, these fashions are all donned with the Dodge Scat Pack logo. Other marketing materials, like bumper stickers saying “Run with the Dodge Scat Pack” rapidly became mementos sought after by the clamoring show attendees.
The Dodge Scat Pack Mini-Tickler is one exceedingly rare marketing knickknack. Less that 1,000 pieces of this unique costume jewelry were distributed to Dodge spokesmodels and female members of the Dodge Scat Pack Mini-Tickler. The oh-so-1960s marketing copy began “For all the scat kittens who swing with the Scat Packers …” Today, an original piece will cost around $800.
The same treatment is being given to the present-day Dodge Scat Pack as the original received. Authentic retro attire with the Scat Pack logo has been divvied out to the Dodge spokesmodels. Even a new, specifically reproduced version of the Mini-Tickler will be a fixture at auto shows throughout 2014. These will be providing information about the new Dodge Scat package vehicles and performance upgrade kits on display.
Vehicle and displays for the reincarnated Dodge Scat Pack will be coming soon to an auto show near you Dodge Cars, St. Louis! A new generation of enthusiasts’ passion will be fueled with this look at the original line-up.