On October 27th, Chrylser Brand released details on the debut of it’s new advertising campaign for the all-new 2015 Chrysler 200. The campaign called, “Ready to Take on the World” was first seen over the weekend of October 26th with three 30-second commercials running across national broadcast, cable, and online venues. According to Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, “In 2011, we made a promise with ‘Imported from Detroit,’ and in 2014, we set an expectation with the all-new 2015 Chrysler 200 as ‘America’s Import.’ Our story has evolved from ‘Detroit is back’ to ‘America is back’ to now America is ‘ready to take on the world. With the all-new Chrysler 200, we’ve made a car that feels, looks and drives as competitively and competently as any import, but is built in the USA. So why not speak to the attributes of the car that one might associate with a particular country, whether Japan, Germany or Sweden, and put a unique twist on it that will make consumers not just sit up and take notice but also question what they see and hear, and ultimately, what they believe is possible from an American made automobile.” There is one additional spot in the campaign that is set to debut in the month of November. You will also see this campaign extend to print, digital, and social platforms.
The four spots include “Japanese Quality”, “German Peformance – Autobahn”, “German Performance – Three Times”, and the November debut of “Swedish Safety”. All of the commercials additionally feature “The Fire” by music group, The Roots, during the closing frames. Preview all of these spots below!
To get all the latest details on the all-new 2015 Chrysler 200, visit the Clayton area Chrysler cars experts at All-Star Chrysler Dodge Jeep Ram today! At All-Star you will find the largest, most-diverse selection of new Chrysler cars for sale near Clayton– guaranteed. Visit our Bridgeton showroom for more details.
On October 27th, Chrysler Group reported on the recognition given to it’s qualifying employess at this year’s 17th Annual Women of Color STEM Conference that took place on October 23-25 in Detroit. This annual conference is designed to recognize the achievements being made in the science, technology, engineering, and math fields by women from all cultural and racial backgrounds. According to Mike Keegan, Senior Vice President, Human Resources, Chrysler Group, “The Women of Color Awards recognize some of the most promising and influential women business and community leaders in the U.S. Chrysler Group is proud that our female employees continue to be recognized for their extraordinary technical achievements and leadership.”
Chrysler Group had a number of award winning recipients this year. The women who were honored include:
- Anna Yang Shu (Manufacturing) 2014 Women of Color Award Recipients
- Special Recognition Award
- Angela Zielinski (Engineering) 2014 Women of Color Award Recipients
- Special Recognition Award
- Li Chen (Powertrain) Technology Rising Star
- Rasheeda Daanyal (Engineering) Technology Rising Star
- Navdeep Kaur (Engineering) Technology Rising Star
- Ann Kong (Engineering) Technology Rising Star
- Iliana Martinez (IT) Technology Rising Star
- Sharmistha Mukherjee (IT) Technology Rising Star
- Haiying Tang (Engineering) Technology Rising Star
- Gengmei Wang (Engineering) Technology Rising Star
Chrysler Group is proud of the women who were honored with this year’s awards and continues to support such causes by investing into similar causes. Other organizations supported by Chrysler Group who have similar intentions include the Formula SAE Team sponsorships, First Robotics, National Black MBA Association, National Association of Hispanic MBAs, Black Engineer of the Year, Women of Color, and HENAAC Great Minds in STEM. The Chrysler Groups is proud to have relationships with all of these organizations, along with many others who fight to advance those who choose a career in STEM fields.
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On October 22nd, it was announced that a number of Dodge and Jeep brand vehicles had been awarded honors at this year’s 11th annual Carspondent.com “Active Lifestyle Vehicle of the Year” awards competition. The competition took place on October 18th at the Local Motors in Chandler, Ariz. and recognized vehicles that offer the qualities wanted by those who live an active lifestyle. According to Nina Russin, a co-founder of the Active Lifestyle Vehicle of the Year awards, “The EcoDiesel engine in the Jeep Grand Cherokee is excellent for towing and extends range between fill-ups on long road trips. The Dodge Journey gives growing families the interior versatility they need in a relatively small vehicle at an affordable price. And the Dodge Durango combines the truck attributes sport-utility enthusiasts crave with good fuel economy and excellent road manners.”
Coming out on top in the category of Best Value On-Road (MSRP at or below $35,000) was the Dodge Journey. To come up with this decision, over 100 athletes and outdoor enthusiasts evaluated vehicles on both an off-road and on-road test drive course, along with other ride and drive tests. The annual awards were co-founded by Bob Babbitt, Jim Woodman, and Nina Russin. All are athletes and embody the active lifestyle these awards honor.
The Dodge Journey has become America’s most affordable SUV option for good reason. This crossover offers buyers both a four- and six-cylinder engine choice along with room for either 5- or 7-passengers depending on the configuration chosen. Buyers also gain access to over 40 safety and security features when purchasing the Journey. You can find Dodge Journey models starting at just $19,995 at your Saint Peters area Dodge Cars dealer now! Ask about the AVP, SE, SXT, Crossroad, Limited and R/T trim levels.
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On October 24th, details on Mopar’s participation in the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas on Nov. 4–7 were revealed. At the show, there will be hundreds of Mopar-modified vehicles filling a 15,345-square-foot exhibit. Reimaged vehicles from Chrylser, Jeep, Dodge, Ram, and FIAT will all be on display. According to Pietro Gorlier, President and CEO—Mopar Service, Parts and Customer Care, “Each creation we dream up for SEMA represents an original, unique interpretation of how customers can personalize and transform their vehicles with an assist from Mopar products. Our modified SEMA rides prove that whether owners are seeking more power, performance and style for the street, extra capabilities to get the job done or the freedom to go off-road and beyond, Mopar has the products to help get them there.”
Some of this year’s most intriguing Mopar SEMA show vehicles include:
- Dodge Challenger T/A Concept – This Sublime Green muscle car features the legendary 6.4-liter 392 HEMI, a functional “Viper”-inspired center scoop hood, air catcher headlamps, 20-by-9.5-inch matte black lightweight forged aluminum wheels, Brembo six-piston calipers, heritage Challenger script T/A badges, and a 180 mph speedometer with white face gauges.
- Dodge Charger R/T Mopar Concept – In TorRed, this four-door muscle car features the 5.7-liter HEMI V-8 engine, forged Mopar lightweight 20-by-9-inch wheels, front splitter, one-piece rear spoiler, and front and rear strut tower braces.
- Dodge Dart R/T Concept – The value-minded Dart is painted “O-So-Orange” and features 18-inch Mopar anodized black lightweight wheels, a Mopar big brake kit, an intercooled turbocharged engine, front chin splitter, side sill accents, rear fascia diffuser, and LED fog lamp surround.
- Dodge Viper ACR Concept – This Viper is track-ready with features like 15.4-inch Carbon Ceramic two-piece rotors with Brembo six-piston brakes, carbon fiber front splitter, competition rear wing, satin black lightweight 19-inch front and rear wheels, and and hood heat extractors on the front fenders.
If you are in the market for a Dodge Ram for sale near Mehlville, come by All-Star today. At All-Star, out parts and accessories department can help you upgrade your new Dodge Ram near Mehlville with the Mopar accents you want.
On October 24th, Mopar released details on what you can expect from the Dodge Ram at this year’s SEMA Show. The 2014 Specialty Equipment Market Association or SEMA Show is set to go down on November 4-7 at the Las Vegas Convention Center in Las Vegas, Nevada and will feature a 15,345 square-foot exhibit filled with innovative Chrysler, Jeep®, Dodge, Ram and FIAT brand show vehicles. According to Pietro Gorlier, President and CEO—Mopar Service, Parts and Customer Care, “Each creation we dream up for SEMA represents an original, unique interpretation of how customers can personalize and transform their vehicles with an assist from Mopar products. Our modified SEMA rides prove that whether owners are seeking more power, performance and style for the street, extra capabilities to get the job done or the freedom to go off-road and beyond, Mopar has the products to help get them there.”
So, what will Ram Truck fans find at this year’s show? Here’s details on two of these impressively equipped vehicles!
Ram 2500 Outdoorsman – In “Swamp Thing Green”, the Ram 2500 Outdoorsman features a Mossy Oak Bottomland camouflage pattern on the hood, roof, and lower body; a comouflaged bed tent anchored with three utility hoops; concept “Flip-Up” seatback tailback; 17-inch eight -lug bead lock wheels; 35-by-12.50-inch R17 Mud-Terrain T/A KM2 BFGoodrich tires; a Mopar leveling kit; and Bilstein shocks.
Ram ProMaster Hospitality Van – The RamPromaster Hospitality Van highlights this vehicles ability to be the ultimate multi-purpose commercial ride. With a mobile lounge, refrigeration elements, interior cabinets, counter displays, merchandise displays, and impressive exterior graphics, business owners can really see what this van can do.
Make sure you keep up with All-Star’s Glendale area Dodge Ram news to get all the latest details from the show next month. Until then, get into All-Star’s new Dodge Ram for sale near Glendale showroom for the latest models from Ram Truck brand.
On October 22nd, is was announced that three Chrysler Brand vehicles had been awarded honors by Carspondent.com as a part of their 11th annual “Active Lifestyle Vehicle of the Year” award competition. This event took place on October 18th at Local Motors in Chandler, Ariz. These awards are unique because the winners are chosen by active, outdoor enthusiast athletes. According to Reid Bigland, Head of U.S. Sales, Chrysler Group LLC, “Winning these important Active Lifestyle Vehicle awards is truly a proud accomplishment for the Dodge and Jeep brands. The Dodge Durango, Dodge Journey and Jeep Grand Cherokee EcoDiesel offer functionality and performance for any adventure, so they’re an ideal fit for customers with active lifestyles.”
There were 10 award categories in total and over 100 voters from around the country. When all was said and done, the Dodge Durango was awarded the honor of “Best Value Family.” Other Chrysler Group winners include the Dodge Journey as “Best Value On-Road” with an MSRP of at or below $35,000 and the Jeep Grand Cherokee EcoDiesel as “Luxury Off-Road” with an MSRP of over $35,000 with true off-road capabilities.
At the annual event, the voters are accompanied by a small group of automotive journalists as they ride in and test-drive each vehicle. There are both on-road and challenging off-road courses which give voters a full-range of experience to vote from. Ironman Hall of Famer Bob Bibbitt, journalist/founder of Active.com Jim Woodman, and long-distance runner Nina Russin are co-founder so this unique annual event.
The Dodge Durango continues to impress drivers with it’s award-winning, standard 3.6-liter Pentastar V-6 engine and eight-speed transmission. This full-size SUV also offers exciting features like: LED exterior lighting; two interior touchscreens; a programmable instrument cluster; and the available high-definition dual-screen Blu-ray entertainment system.
Stop by your new Dodge cars dealer near Ellisville, All-Star Dodge to take the Durango for a test drive now. At All-Star you are sure to find the largest Dodge cars inventory in the Ellisville area!
On October 23rd, it was announced that the National Highway Traffic Safety Administration had awarded the all-new 2015 Chrysler 200 with a 5-star overall safety rating, the highest rating awarded by the agency. According to Scott Kunselman, Chrysler Group’s Senior Vice President and Head of Vehicle Safety and Regulatory Compliance, “The Chrysler 200’s superior performance in such safety tests validates our continuing efforts to deliver the latest advancements in both passive and active safety technologies. The 200’s robust construction helps absorb energy in the event of a collision. This benefits occupant protection.” The 2015 Chrysler 200 had already earned a Top Safety Pick+ rating from the Insurance Institute for Highway Safety earlier in the year.
Crash performance categories tested by the NHTSA include: Frontal Collisions; Side-impacts simulating a two-vehicle collision; and Side-impacts simulating a single-vehicle collision with a pole. It is noted that Chrysler’s use of hot-stamped, high-strength, advanced high-strength and boron steels attributes greatly to the 200’s ability to withstand in such conditions. In fact, these materials make up about 65 percent of the 2015 200’s body.
The 2015 Chrysler 200 also comes with over 60 standard and available safety and security features. These features include: segment-exclusive Electronic Park Brake (EPB) with SafeHold; Electronic Stability Control (ESC); electronic roll mitigation; four-wheel anti-lock disc brakes; ParkSense rear backup sensors; ParkView rear backup camera; blind-spot monitoring; Rear Cross Path Detection; and LATCH child seat anchors
When the all-new 2015 Chrysler 200 was launched in May, there was not doubt that this sedan would being turning heads. From it’s standard segment-first nine-speed automatic transmission, to it’s elegant exterior design, to it’s highway fuel economy rating of 36 mpg – all sedan buyers will find the appeal of the 200 to be noteworthy.
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With a total of over 75 trucks, SUVs, and crossovers at this year’s event, Jeep Brand was still able to win over the Texas Auto Writer’s Association with honors in a number of major categories. News of the big wins emerged on October 13th with the Jeep Brand coming out on top with five awards. According to Mike Manley, President and CEO — Jeep Brand, Chrysler Group LLC, “Even more impressive is the fact that Jeep vehicles won every single category in which they were entered, and were recognized for their unmatched 4×4 capability, fuel economy, luxury and overall performance. With Jeep sales up 45 percent so far this year, Texas remains a tremendously important SUV market,” Manley added. “Over the past five years, we’ve proven that winning these TAWA awards increases Jeep showroom traffic and sales.”
So what Jeep vehicles won? Here are the complete details:
- The 2015 Jeep Grand Cherokee honored as the SUV of Texas for the fifth consecutive year in a row.
- The 2015 Jeep Cherokee honored as Compact SUV of Texas.
- The 2015 Jeep Grand Cherokee honored as Mid-size SUV of Texas.
- The 2015 Jeep Grand Cherokee Summit honored as Luxury Mid-size SUV of Texas.
- The 2015 Jeep Wrangler honored as Off-road Utility Vehicle of the Year.
Along with these Jeep vehicle honors, the Jeep brand was honored for it’s use of the fuel efficient all-new 3.0-liter V-6 EcoDiesel which won as Best Powertrain. This turbocharged 60-degree, dual overhead camshaft (DOHC) 24-valve V-6 offers 40 horsepower and 420 lb.-ft. of torque. When utilized in the 2015 Jeep Grand Cherokee, this engine is mated with an 8-speed automatic transmission and gives drives access to a best-in-class EPA estimated 30 mpg fuel economy on the highway.
With so many choices, innovative technology, and an abundance of luxury – there’s no doubt you will find an SUV that fits your needs by visiting All-Star new Jeep dealer inventory near Chesterfield. Come by the showroom now to get great low prices and Chesterfield area Jeep dealer financing today!
On October 16th, it was announced that the 2015 Jeep Grand Cherokee and the 2015 Dodge Durango were both being honored by AutoTrader.com in the category of Must-Shop SUVs for Towing. Awarded SUVs in this category are those that the website recognizes as offering an outstanding combination of interior luxury and towing ability. According to Reid Bigland, Head of U.S. Sales, Chrysler Group LLC, “Having both the Jeep Grand Cherokee and Dodge Durango make AutoTrader’s list of Must-Shop SUVs for Towing recognizes our commitment to offer our customers best-in-class towing designed for maximum capability and optimum fuel economy without sacrificing vehicle performance or luxury. These SUVs provide the ultimate combination of power, towing and efficiency all rolled into one great package.”
Jeep Grand Cherokee Towing Capability Highlights – The 2015 Jeep Grand Cherokee offers three engine choices including the optional 3.0-liter EcoDiesel V-6, the standard flex-fuel Pentastar 3.6-liter V-6, and the available 5.7-liter V-8. Both the 3.0-liter EcoDiesel V-6 and 5.7-liter V8 offer a best-in-class towing capacity of up to 7,400 pounds. While the standard 3.6-liter V6 offers up to 6,200 pounds of towing capacity. Buyers also enjoy a refined exterior design, impressive best-in-class fuel economy, and a new Summit California Edition appearance package for this model year.
Dodge Durango Towing Capability Highlights – The 2015 Dodge Durango offers two engine choices including the standard 3.6-liter Pentastar V-6 and the available 5.7-liter HEMI V-8. The standard V-6 offers buyers 290 horsepower, 260 pound-feet of torque, and a best-in-class towing capacity of up to 6,200 pounds. The V8 Hemi offers best-in-class 360 horsepower, 390 pound-feet of torque, and a best-in-class towing capacity of up to 7,400 pounds. 2015 Durango buyers also enjoy LED exterior lighting, improved fuel economy, and an available high-definition dual-screen Blu-ray entertainment system.
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